The world makes a lot of assumptions about women over 50. The world supposes that women over 50 are ignorant about new technology, passionate about cruises, gaga over other people’s babies, and no longer give a whit about fashion. The world is wrong. The great truth about turning 50 – or 60 – or 70 – is that one really doesn’t feel all that different – on the inside at least. True, on the outside, there are undeniable changes, but there are also new fashion options that older women can enjoy.
• Refine Your Style
By the time a woman is 50, she has a pretty good notion of what kind of fashion she likes and what styles seem to suit her best. She’s learned that quality trumps trendy and that cut and colour matter. A few adjustments, such as a higher waist on the trousers or a slightly longer hemline, may be indicated, but a woman doesn’t have to abandon her acquired tastes simply because she is getting older. Instead, revel in them.
• New Colour Options
Happily, colour options actually expand for women over 50. Clean, clear pastels that few younger women can successfully pull off can look fresh and flattering on older women. Bold colours, too, work well for many women over 50. A red scarf or handbag can add instant sophistication. Colours that may have seemed too flamboyant before – lime green, teal, peach – are taken in stride on older women.
• Tidings of Comfort and Joy
One of the great joys of getting older is giving oneself permission to be comfortable. This doesn’t mean slopping around in sweat pants with elastic waistbands, it means choosing clothing in a preferred style that both fits well and actually feels good to wear. For example, for a comfortable, yet sophisticated, tailored look, try a knitted cardigan instead of a stiffly-woven jacket, like the waffle knit Treena textured cardigan by Sportscraft. Clothing should definitely look and feel great.
• Dare to Be Chic
Older women needn’t fear paying homage to fashion trends when the mood suits them. Staying current with the latest style can keep one feeling young and engaged. Some women may choose to accessorize with the latest trends in handbags, belts, scarves and jewellery, while others may opt to go all out with red-carpet-worthy evening wear. For either, consider going chic with labels like
Sheike fashion for accessories with a current, yet timeless look, and sophisticated clothing with feminine, flattering lines.
Older women can revel in their own style, explore new cuts and colours, be comfortable when they want to and be glamorous when it suits them. For women over 50, life is about expanding options, not limiting them.
For all your shopping needs, shop online. Most of your favourite Australian and international brands now have online boutiques for you to browse and buy Sheike and
Sportscraft clothing with just a few easy clicks!
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